Sketch It Up / Business Entrepreneurship Practicum

Marketing, Distributions, and Logistics Career Cluster

Marketing Management Program of Study

Prerequisites:

Two credits in a Business or Marketing Program of Study

Course Description:  

Business & Entrepreneurship Practicum is a capstone course intended to provide students with the opportunity to apply the skills and knowledge learned in previous Business and Marketing courses within a simulated startup environment or authentic business setting. The course is structured to allow students the creativity to develop, launch, and market original business ideas. It is ideal for students who wish to pursue careers as future business owners or entrepreneurs. Practicum activities can take place around student-led startups under the supervision of the instructor, or in collaboration with a business incubator. The standards in this course can also be used to promote student participation in a work-based learning (WBL) experience through an internship or other off-campus or virtual arrangement. Upon completion of the practicum, proficient students will be prepared to further develop their business ideas into viable ventures or continue their study at the postsecondary level.   

Course Standards:  

Launching a Career in Business

Market Research

Business Proposal

Professional Ethics and Legal Responsibilities
Portfolio

Communication of Project Results