Marketing and Management I

Marketing, Distributions, and Logistics Career Cluster

Marketing Management Program of Study

Prerequisites:

None

Course Description:  

Marketing and Management I: Principles, the second course in the Marketing Management program of study and the first course Supply Chain Management program of study, focuses on the study of marketing concepts and their practical applications. Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and services. Topics covered include foundational marketing functions such as promotion, distribution, and selling, as well as coverage of social media, digital and mobile marketing, economics fundamentals, international marketing, and career exploration. Upon completion of this course, proficient students will understand foundational marketing principles, relevant economic principles, the marketing mix, and product development and selling strategies as well as be prepared to succeed in both the Marketing Management and Supply Chain Management programs of study.

Course Standards:  

Role of Marketing

Marketing Planning

Economics in Marketing

Supply Chain Management

Selling

Product Development, Branding, Packaging, and Labeling

Advertising and Promotion

Career Exploration and Development